– Analyze coding and scripting errors.
– Compliance with W3C standards.
– Navigation to increase “page views”.
– Overall aesthetics to improve “avg. visit duration”.
– Webpage structure analysis to decrease “bounce rate”.

W3C Validation should be put to test every so often. This certification from the world governing body is enough to ensure that a website is safe from viruses but more the updates you make on websites the greater the malware attack. Hence, even the best websites should be audited frequently for malware status to analyze if their performance runs any risk of being hampered.

It is extremely significant to audit Bounce back rates as they present a firsthand study into the success of a website. The very best ones have visitors staying on each page for long hours. Auditing can clarify which may be the most popular page and what demography is best responding to the site.

Some websites which need to attract buyers may be making a lot of headway with the older population or children. This however cannot help the sales of the website. Intense auditing can bring out such glaring lapses and allow a website owner to pay heed and correct his stance.

CMS allows a website owner to make any kind of change on his website but sometimes the login panel is disturbed and at other times there are issues of insubstantial Sub Page creation. It is important for the auditors to find out what may be the wreck-in-chief in such cases. For template websites, Open Source CMS are used and it is perquisite to track their performance too.

For those websites which work as a virtual shop, payment gateways are a must. Sometimes, they may suffer from terminal blockage and at other times they may face redirecting issues thus hampering purchase of multiple products at one go.

SEO audits can engage ruthlessly in tearing down each keyword. After analyzing each of the Exact Match and Broad Match keyword specifications and how well they perform across the local and national territory, the audit report is prepared. Such reports are unbiased and infer what might be done more correctly for procuring a better ranking.

SEO audits can engage ruthlessly in tearing down each keyword. After analyzing each of the Exact Match and Broad Match keyword specifications and how well they perform across the local and national territory, the audit report is prepared. Such reports are uSEO audits track whether the crawlers are able to reach the XML Sitemap or if they are restricted to the HTML Sitemap which they are not too fond of reading. Also, they track whether the Meta tagging is efficient enough to provide the right kind of image optimization. It is well known that Google robots cannot read images unless they are Meta tagged from the back end. The purpose or purposelessness of such optimization is revealed through audits.biased and infer what might be done more correctly for procuring a better ranking.

Wds.com.sg also extends the audit scope towards optimization results for robot.txt. Thus, they can unsparingly find out whether the admin pages, archives or CGI bin are excluded from the purview of robots or if the bots are wasting their time on crawling through irrelevant pages.

Auditing can work equally well for Google Adwords campaign as well. As a first auditors find out which time of the day is best suited for the campaign and which keywords are turning out to be strongest. At the same time such audits reveal whether there is a rival or a competitor using a fake IP address to click continuously on a given PPC link. Such strategies are often used by rival camps to exhaust your Adwords budget.